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A management consulting firm invested millions in developing proprietary software to improve organizational thinking. They needed a complete product launch and sustained marketing effort.
Name the product. Position it as one-of-a-kind software. Introduce it to managers in mid- to large-sized organizations worldwide. Stimulate trial.
Market eThink as "software for the hard part of business."
Name and packaging design. Brochure. Interactive CD-ROM demo. Web site demo. Trade ads. Direct mail to business leaders worldwide.