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A regional credit union competed with banks large and small for consumer business. With significant flux in marketplace, many "big name" competitors, and numerous acquisitions and mergers, many banking customers were disenfranchised.
Increase membership. Cross sell products and services. Get the average checking customer to open new accounts. Increase awareness of membership benefits and availability to all.
Compare the benefits of credit union membership to "owning the bank."
We used profiles of real members throughout an integrated marketing communications campaign: Corporate identity. Print and radio ads. Direct mail. Public relations. Events. In-bank signage and brochures.
| • | 20% increase in membership |
| • | Significant product usage growth |
| • | New headquarters and branches opened |