Columbia County lacked a strategy and focus for attracting tourism dollars.

More significantly, the county had never identified what it offers that is distinct and differentiated. The county's attractions are spread out across a wide area, making it difficult to promote a singular brand identity.

• Create a new identity for Columbia County as a destination


• Create a unique positioning for the county


• Create an integrated marketing communications strategy and campaign to increase tourism

Vermont has mountains and maple syrup. Maine has blueberries and moose. New Hampshire, covered bridges.

We focused on what Columbia has at its core that is better than any surrounding destination: its beautiful, meandering country roads. Driving Columbia County is a pure joy because its roadways all offer spectacular vistas and unexpected pleasures. And they all lead to all the fun stuff you can do in the county: antiquing; outdoor adventures; theatre, music and the arts; shopping; and great dining.

A new logo and tagline. A print ad campaign. Visitors guides. And an interactive web site showing where “the best country roads in America” lead to fun, adventure, excitement and relaxation.

A new logo and tagline. A print ad campaign. Visitors guides. And an interactive web site showing where ”the best country roads in America’ lead to fun, adventure, excitement and relaxation.