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We took a fine university with an image problem—four presidents in three years, declining enrollment, little alumni support—and found a way to set it apart from the sea of sameness.
Students and prospects told us they didn’t trust the sunny images colleges typically displayed in brochures and ads to attract them. We set out to change perceptions, create a distinctive voice and style for the university, and capture a larger share of the applicant pool—along with an even higher quality of applicant
To position Adelphi as the place for forward-thinking, career-minded students with a diversity of interests, we used bold, offbeat portraits of the people of Adelphi. We used them in unusual print and TV ads and we created a direct mail campaign and a university view book in the language of real students.
| • | Scored a 10% increase in applications |
| • | Achieved the highest applicant pool in 18 years |
| • | Attracted the largest freshman class in seven years |
| • | Substantially raised the average SAT scores of the enrolling class |