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When you hire Fairbrother & Company LLC, you hire team of business
strategists, brand managers, writers and art directors, media mavens,
brainstormers, conjurers and magicians. All dedicated to meeting your
business goals.
While other firms may promise the top hats, we deliver them. We work hands-on, with constant contact of the agency’s management team.
Jim Fairbrother is a widely respected authority on branding and marketing. His experience ranges from advising Fortune 500 companies on integrated branding to helping start-ups create and launch new brands in a wide variety of business, consumer and industry categories.
A creative thinker, strategist and writer, Fairbrother has helped leading companies and organizations re-brand and re-energize for more than two decades as head of his own firm.
Fairbrother has held senior positions in marketing and advertising on both client and agency sides. He started his career writing the backs of paperback books for Pocket Books, and eventually became Director of Advertising and Promotion for Simon & Schuster, and held similar positions at William Morrow & Company and Random House.
The lure of larger marketing challenges prompted his leap from books
into advertising. Fairbrother joined the New York firm of Jameson Advertising as copywriter, working on the agency's roster of publishing clients, and
eventually rose to vice president, creative director, where he was responsible for growing the agency beyond its traditional base. He subsequently
acquired Jameson, becoming President in 1985. Within two years he tripled the agency's revenues, developing new accounts in a variety of categories
previously untapped by the agency, including Canon cameras, Finnair, Samsung electronics, Weight Watchers, Panasonic, and The New York Public Library.
Fairbrother also served a number of prominent publishing clients including The New York Times Company, Macmillan, Random House, Hearst, Simon & Schuster,
and Forbes.
A decade ago Fairbrother moved his firm to Chatham, New York, where he has developed and renewed such prominent regional brands as Kinderhook Bank, CDPHP, Hudson Valley Community College, Columbia County Department of Tourism, Adelphi University, the Albany Institute of History & Art, the Multiple Myeloma Research Foundation, and the New York State Department of Education's Summer Reading program.
Recently Fairbrother developed and launched two new companies, one dedicated to identifying and developing a brand's distinctive sounds. Soundbrand™ has a proprietary sound audit that can be used to assess a brand's existing sounds and leverage the greatest opportunity for a unique sound signature for aural marketing applications. The other, the technology innovation firm Flow Media, is developing voice-command technologies for the travel and hospitality marketplace.
He has been honored with the American Marketing Association's Mark of Excellence Award, has won numerous regional, national and international advertising creative awards, and is a three-time recipient of the Silver Microphone, honoring the nation's most creative radio advertising.
The Fairbrother firm has volunteered widely for various non-profit organizations, performing pro bono services for the Pittsfield Prevention Partnership, Berkshire Theatre Festival, the Village of Chatham, and many others.
Jim Fairbrother serves on the boards of the Columbia County Habitat for Humanity, Hudson Opera House, the Columbia County Chamber of Commerce and is a past board member of the Chatham Film Club.
He also serves as an adjunct professor of branding and marketing at The Lally School of Management & Technology at Rensselaer Polytechnic Institute in Troy, N.Y. He lives with his wife Ivy Coté in Canaan, N.Y., and is a passionate fan of baseball, movies, and music. He can often be seen driving one or more of his four children all over creation. And back.
A true New Yorker equally comfortable upstate or down, Wendy is a seasoned account executive with more than 20 years of sales
and client services experience whose assignments have taken her from launching Evian Water and Luminique Cosmetics to marketing Wall
Street research, from managing customer-dealer relationships for the $2B global furniture giant, Haworth, to fundraising on behalf of
Columbia County's Hawthorne Valley School. Since joining Fairbrother & Company, she has served as the account executive for the
Kinderhook Bank, the Multiple Myeloma Research Foundation, Fulton-Montgomery Community College, and the Pittsfield Prevention
Partnership accounts.
Ken is an entrepreneur, an entertainer and the engineer of Fairbrother and Company Inc’s most recent successes. He has developed his own food product (a gourmet frozen pizza), provided voice characters for numerous radio spots and soundtracks, served as Woody Allen’s location scout, and created TV shows and radio programs. Ken serves as the agency's unofficial "trend guru." If it's hot, Ken knows about it first—trends in entertainment, media, new products and new marketing concepts.
A graduate of the renowned Art Center, College of Design in Pasadena, Bonnie brings to the agency extensive experience designing for a wide variety of clients. As partner in the LA firm Creative Workshop, Bonnie worked on such clients as U.S. News and Standard Computers. At Asatsu America BBDO in Los Angeles, she served such accounts as Asashi Beer and Kasco Golf Equipment.
Veteran art director Scott Keidong serves the dual roles of art director and production manager, working with creative director Jim Fairbrother and senior art director Bonnie DiBacco. As the team's go-to-guy, he is involved in practically every project the agency handles. For the past fifteen years, Scott has headed Image Enterprises, a freelance graphic design and production company.
A Rochester Institute of Technology graduate with a BFA in Graphic Design, Lidia is the agency's lead designer for web and interactive projects. As an experienced designer she understands that web design needs to anchor the brand image, not just reference it. As an expert practitioner of cutting-edge software applications in web design media, she knows how to make a web site accomplish its marketing and communication objectives, whatever the design calls for. She is also proficient at building highly functional web sites that put simple and effective content management tools in the hands of clients.