A strategic and creative thinker and writer, Fairbrother has held numerous positions in marketing and advertising on both client and agency sides.
He served as Director of Advertising and Promotion for Simon & Schuster, Inc., one of the world's largest publishing companies, and held similar positions at Random House, Inc.
During his fifteen years in agency management, he served as vice president, creative director at Jameson Advertising, where he was responsible for growing the agency through aggressive new business efforts. He subsequently acquired Jameson, becoming President in 1985. In the first two years of ownership, he tripled the agency's revenues, developing new accounts in a variety of categories previously untapped by the agency.
In 1987 Fairbrother acquired a direct marketing agency and established a successful subsidiary business dedicated to developing direct marketing programs for a variety of major corporations, including Glenmore Distilleries, Trusthouse Forte Hotels, DioLight Technologies, and The New York Public Library. Fairbrother also served a number of prominent publishing clientsMacmillan, Random House, Hearst, Simon & Schuster, Ziff-Davis and The New York Times Company.
A decade ago Jim opened Smart Advertising, a full service marketing communications agency, where he has been honored with national and international awards for advertising excellence. Clients served include Canon, Thomas Cook Travel, Dolly Madison Ice Cream, York Luggage, Finnair, Samsung Electronics, Weight Watchers International, and Panasonic.