Fairbrother to Brand a Leading Benefits Firm

Fairbrother Brands Leading Financial Services Companies

Fairbrother Takes Radio Top Honors Two Years in a Row

FMCC Taps Fairbrother for Research, Branding and Marketing Program

The Chatham-based marketing firm of Fairbrother & Company has been retained by Fulton-Montgomery Community College to develop a research and  branding strategy.

Fairbrother was selected over competing agencies to develop a new brand for the college, which is a two-year college of the State University of New York system. The firm will develop research strategies and tactics, a brand strategy, and a new brand which will be communicated through web site, advertising, viewbooks and other marketing communications materials. Fairbrother will also create a marketing plan for the college.

Fairbrother has branded many leading educational institutions, including Adelphi University and Hudson valley Community College.

Since 1964 Fulton-Montgomery Community College, a two-year college of the State University of New York system, has been serving students of the region with quality education programs at low cost. Located between Johnstown and Amsterdam in the foothills of the Adirondacks, the 194-acre campus features five buildings, a 52,000-volume library and athletic fields, affording students all the resources needed for a first-class college education.

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Fairbrother Selected by Kinderhook Bank as Branding and Marketing Agency

The Chatham-based marketing firm of Fairbrother & Company has been retained by the National Union Bank of Kinderhook as a full-service branding and marketing communications consultants.

Fairbrother was selected over competing agencies to develop branding and marketing strategies, as well as an integrated marketing communications program to include advertising, media planning and placement, retail displays, creative, design and production services, and public relations. The firm will also develop strategies to launch the bankˇ¦s newest branch currently under construction in East Greenbush, N.Y. Previously the agency had worked with the Kinderhook Bank to design the bankˇ¦s web site. The current contract expands the relationship to all aspects of branding and marketing communications activities.

Fairbrother has worked for global, national, and regional banks, credit unions, investment and wealth management firms, insurance companies, mutual funds and hedge fund firms, including local and regional firms such as First New York FCU, SEFCU, Evergreen Bank and Greylock Federal Credit Union.

Established in 1853, National Union Bank of Kinderhook operates four full-service offices in Kinderhook, Valatie, Chatham and Greenport, with its fifth branch slated for opening in 2007. 

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Fairbrother Awarded Five Top Awards in National Competition

In the 22nd Annual Advertising Awards conducted by Admissions Marketing Report, the National Newspaper of Admissions Marketing, Fairbrother & Company won top national honors for its advertising campaigns for The Albany Academies and Hudson Valley Community College. For the fourth consecutive year the marketing communications firm won the Gold Award for Total Advertising Campaign and also won this year for Best Total Public Relations Program. Fairbrother also racked up two other Gold Awards for work in newspaper advertising and poster design in support of “Why Melville Matters Now”, a trans-disciplinary celebration of Albany Academy alumnus Herman Melville, held at the Albany Academy in November. Fairbrother also was won the Gold Award for best television advertising for “Home Study”, a spot promoting distance learning for Hudson Valley Community College. In addition the firm was recognized with two silver awards, one bronze award, and one merit award for its work for The Albany Academies.

May 2007 Profile Story: The Man of Many Hats (PDF)

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Fairbrother to Brand a Leading Benefits Consultancy

The Chatham-based marketing firm of Fairbrother & Company has been selected to create a new brand identity, corporate and collateral materials, and Web site for Chernoff Diamond & Co., LLC, a leading benefits consultancy in Garden City, N.Y. and New York City. Fairbrother was selected over competing agencies to develop a new brand identity for the 25-year-old firm, as well as a system of branded corporate and sales materials and a comprehensive Web site. The firm has worked for global, national, and regional banks and credit unions, investment firms, insurance companies and mutual funds, including local firms such as National Union Bank of Kinderhook, SEFCU, Evergreen Bank and Greylock Federal Credit Union.

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Fairbrother Brands Leading Financial Services Companies

The Chatham-based marketing firm of Fairbrother & Company has recently completed branding and Web development assignments for three leading financial services clients, including two relative newcomers and one very old firm. Fairbrother was selected over competing agencies to develop brand identities and full service Web sites for The Solaris Group of Manhattan and Bedford, N.Y.; Select Access Management, a global hedge fund manager in Greenwich, Conn., and New York City; and Laidlaw & Company with headquarters in London and offices worldwide, which traces its heritage to one of the first investment banks in the United States. The range of assignments brought the agency’s team of branding and creative specialists together for naming, logo and brand development, design of corporate identity and collateral sales materials, as well as dynamic Web sites for the three financial services clients. “The financial services category continues to be a strong one for us,” said the firm’s president and creative director, James Fairbrother. We have an outstanding creative portfolio and a very good reputation, and new clients continue to seek us out for their crucial branding assignments.” The firm has worked for global, national, and regional banks and credit unions, investment firms, insurance companies and mutual funds, including local firms such as First New York Federal Credit Union, National Union Bank of Kinderhook, SEFCU, Evergreen Bank and Greylock Federal Credit Union.

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Fairbrother Wins National Radio Advertising Award—
The Silver Microphone

For the second consecutive year Fairbrother & Company has been named a 2005 National Winner in the Silver Microphone Awards competition for its radio advertising campaign for Hudson Valley Community College. Fairbrother also took home a total of eight other Silver Microphone Awards in the 21st annual competition designed to select the best radio commercials created by advertising agencies, audio production companies and radio stations in the United States.

Fairbrother’s winning campaign comprises four commercials, “Fo’Shizzle,” “Meeting Dad,” ”Lemonade,” and “Cisco Kid,” which promote the college programs at Hudson Valley. The winning commercials were written and directed by agency president and creative director,
Jim Fairbrother. Fairbrother’s entry was named National Winner for Best Commercial Campaign in the Institutional/Professional category. Fairbrother was also named a National Finalist twice in the Institutional/Professional category for Best Single Spot, a National Finalist four times in the “Best Copywriting” category, and a National Finalist twice in the “Best Use of Humor” category. The Silver Microphone Award competition was open to more than 40,000 ad agencies, production studios and radio stations in the country.

Listen to the Winning Campaign:

Fo'Shizzle!
Meeting Dad
Lemonade
Cisco Kid

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Fairbrother Named Finalist in AMA's Mark of Excellence Awards

Fairbrother Awarded “Best of Show” in National Competition

In the 20th Annual Advertising Awards conducted by Admissions Marketing Report, the National Newspaper of Admissions Marketing, Fairbrother & Company won top national honors for its advertising campaign for Hudson Valley Community College.

For the third consecutive year, the marketing communications firm based in Chatham, New York, won the Gold Award for “Total Advertising Campaign,” which included print, outdoor, television and radio advertising for Hudson Valley. This year, the agency was also recognized with “Best of Show” honors. The campaign, entitled “Directions for Life,” promotes the college’s success in helping students save tuition dollars by spending two years at Hudson Valley before transferring to four-year degree programs at other private and public colleges. The Best of Show citation states that the campaign, "exhibited the highest production standards, creativity and professionalism. (It) captured the attention and admiration of our panel of judges."

Fairbrother also was won Gold Awards for Radio Advertising Campaign and Single Spot, and was recognized with other awards in the categories of Newspaper and Magazine Ads, Outdoor, Student Viewbook, Newsletter and TV.

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Fairbrother Lands Branding Assignments for Two Investment Firms

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Fairbrother Re-Brands Regional Credit Union

Fairbrother & Company has completed a branding assignment for a credit union founded in the 1930s in Schenectady, New York, that has expanded its charter to serve the greater Capital Region. First Teachers Federal Credit Union has been renamed and given an overall corporate branding as First New York Federal Credit Union. After a successful application for a “Community Charter,” the federal credit union hired Fairbrother to develop a brand that would have appeal to anyone who lives or works, attends school or worships in the five county area served by the credit union.

Fairbrother’s responsibilities include naming and brand development, logo design, print, outdoor and television advertising, direct mail and collateral material design.

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Nation's Top Advertising Award Goes to Fairbrother

In the 20th Annual Silver Microphone Awards competition, Fairbrother & Company was a 2004 National Winner for its advertising campaign for Hudson Valley Community College. The competition is designed to select the best radio commercials created by advertising agencies, audio production companies and radio stations in the United States.

The campaign — comprised of three spots, “Air Guitar, ”Lottery,” and “Hollywood,” and written and produced by agency president and creative director, Jim Fairbrother — was named National Winner in the Institutional/Professional category. The only National Winner or National Finalist from the state of New York, Fairbrother was also named a National Finalist in two other categories: Best Copywriting and Best Use of Humor. In the Best Copywriting category, Fairbrother was also named “Runner-Up,” which is equivalent to second place in that category.

The Silver Microphone Award competition was open to more than 40,000 ad agencies, production studios and radio stations in the country.

Listen to the Winning Campaign: Air Guitar Hollywood Lottery

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About the Agency

Fairbrother & Company LLC

Based in Chatham, N.Y., Fairbrother and Company LLC is a full-service marketing communications agency, founded by James A. Fairbrother in New York City in 1988. In 1994, the firm relocated to the Capital Region, where it serves clients in diverse industries throughout the Northeast. In addition to Hudson Valley Community College, the firm’s clients include GE Silicones, Planned Parenthood, DebtResolve, ReTech, and The Managers Funds.

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