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Historic “Opera House” to Get Brand Makeover by Fairbrother
Built in 1855 as the first City Hall for Hudson, and renamed
“Opera House” in 1880, at the height of the Gilded Age,
the Hudson Opera House is one of the oldest surviving theatres
in America. And now its brand image is being remade by the firm
of Fairbrother & Company.
After City Hall moved up the street in 1962, the building was
briefly a Moose Lodge, then sold to an out-of-town developer.
For nearly thirty years it sat vacant, decaying and accumulating
debris. When the Opera House was threatened with eventual demolition,
local citizens banded together to save the building, giving birth,
in 1992, to Hudson Opera House, Inc., a not-for-profit organization
dedicated to restoring the building both physically and to it’s
position as a cultural and civic center.
In April of 1998 HOH began a full schedule of programming
for all of Hudson and
the surrounding communities. Since opening the building HOH has
produced and presented over 800 programs with attendance figures
over 85,000. Audience members come from around the corner and
from as far away as New York City
and Boston.
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Designer and Production Pro Joins Fairbrother
Veteran art director Scott Keidong has joined the firm
of Fairbrother & Company. Previously Scott ran Image Enterprises,
a freelance graphic design and production company. At Fairbrother,
Scott will serve the dual roles of art director and production
manager, working with creative director Jim Fairbrother and senior
art director
Bonnie DiBacco.
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Fairbrother Launches New Debt Resolution Service
DebtResolve Inc., has hired the firm of Fairbrother &
Company to launch its new online debt resolution service. The
agency will develop a strategic marketing plan, including branding,
promotion, advertising and website design.
DebtResolve was founded by James Burchettta and Charles
Brofman,
co-founders of the highly successful online dispute resolution
system marketed
as Cybersettle.com. Its mission is to offer consumers a dignified
method to resolve outstanding consumer debt.
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Fairbrother to Brand Downtown Albany
The Downtown Albany Business Improvement District has awarded
Fairbrother & Company the contract to develop a new brand
identity for a 400-year-old brand— Downtown Albany.
Fairbrother was selected over competing agencies based
on a presentation made in early May to a Branding Committee comprised
of Albany BID board members and volunteers, and chaired by the
BID's Executive Director Pamela Tobin. "The Committee liked
what it saw and heard from Fairbrother, Particulary for their
"Directions for Life" campaign, which includes TV, radio,
print and transit advertising creative for Hudson Valley.
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Fairbrother Takes the Gold in National Admissions
Marketing Competition
In the 18th Annual Advertising Awards conducted by Admissions
Marketing Report, the National Newspaper of Admissions Marketing,
the marketing communications firm of Fairbrother & Company
won top honors for its advertising campaign for Hudson Valley
Community College.
Fairbrother won the Gold Award for “Total Advertising Campaign”
for their “Directions for Life” campaign, which includes
TV, radio, print and transit advertising creative for Hudson Valley.
Fairbrother competed in the category for Schools with 10,000 to
19,999 students, pitting their creative work against entries from
such major national institutions as Ohio University, Boston University,
Cornell, Northeastern, St. John’s and the University of Colorado.
The agency also garnered the Gold Award for Newspaper Advertising
Insert, as well as a Bronze for Radio Advertising Series, a Bronze
for Outdoor Billboard, and a Merit Award for its TV spot, “Respect,”
in which a 50-ish back-to-school candidate talks about his reasons
for enrolling at Hudson Valley.
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About the Agency
Fairbrother & Company
LLC
Based in Chatham, N.Y., Fairbrother and Company LLC is a full-service
marketing communications agency, founded by James A. Fairbrother
in New York City in 1988. In 1994, the firm relocated to the Capital
Region, where it serves clients in diverse industries throughout
the Northeast. In addition to Hudson Valley Community College,
the firm’s clients include GE Silicones, Planned Parenthood,
DebtResolve, ReTech, and The Managers Funds.
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